BUYER PERSONA
Work in team and brainstorm, prioritize and consent. Adapt and extend as needed.
DEFINE AMOUNT OF BUYER PERSONAS FOR YOUR BUSINESS
- Give name to each buyer persona if you have more than one
PERSONAL AND PROFESSIONAL SITUATION
- Work
- Carrer
- Family
- Kids
DEMOGRAPHIC INFORMATION
- Gender
- Age
- Incomes
- Locality
- Social class
- Find small intervals
BEHAVIOUR
- Likes blog posts?
- Consumes video contents?
- Likes information through emails?
- Likes direct actions, calls?
OBJECTIVES
- What is the main objective of buyer?
- What is the secondaries?
- What is the buyer’s problem you will resolve with your product?
- Explain to buyer that you offer a solution to this problem
CHALLENGES
- What are the typical challenges your buyer is going through?
- It needs more free time during the day?
- It needs more incomes?
- It needs a specific training for an area of its life?
- This will help define your content strategies
WHAT YOU CAN DO
- Define products more alike to be helpful to your buyer
- Find out if actual product are of help, or you need to generate new product
- Fit as much as possible your buyer’s needs
INSIGHTS
- Translate buyer thinking in sentences
- “I don’t get to have efficient meetings with my team”
- “I don’t manage my professional time properly”
- “ I lose customers because of the staff attitude”
- “……”
COMPLAINS & PREOCCUPATIONS
- Find out the possible objections you buyer would present in regards to product
- What kind of preoccupation about buying or not
- Anticipate doubts of buyer, prepare proper answers
PRODUCT DESCRIPTION
- Create short product description sentence
- Explain your buyer what do you want to sell it
- Short and simple so the buyer does not have to think to understand
ELEVATOR PITCH
- Prepare 1 minute speech to convince your buyer your solution resolves its needs
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