BUYER PERSONA

Work in team and brainstorm, prioritize and consent. Adapt and extend as needed.

DEFINE AMOUNT OF BUYER PERSONAS FOR YOUR BUSINESS

  • Give name to each buyer persona if you have more than one

 

PERSONAL AND PROFESSIONAL SITUATION

  • Work
  • Carrer
  • Family
  • Kids

 

DEMOGRAPHIC INFORMATION

  • Gender
  • Age
  • Incomes
  • Locality
  • Social class
  • Find small intervals

BEHAVIOUR

  • Likes blog posts?
  • Consumes video contents?
  • Likes information through emails?
  • Likes direct actions, calls?

OBJECTIVES

  • What is the main objective of buyer?
  • What is the secondaries?
  • What is the buyer’s problem you will resolve with your product?
  • Explain to buyer that you offer a solution to this problem

CHALLENGES

  • What are the typical challenges your buyer is going through?
  • It needs more free time during the day?
  • It needs more incomes?
  • It needs a specific training for an area of its life?
  • This will help define your content strategies


WHAT YOU CAN DO

  • Define products more alike to be helpful to your buyer
  • Find out if actual product are of help, or you need to generate new product
  • Fit as much as possible your buyer’s needs


INSIGHTS

  • Translate buyer thinking in sentences
  • “I don’t get to have efficient meetings with my team”
  • “I don’t manage my professional time properly”
  • “ I lose customers because of the staff attitude”
  • “……”


COMPLAINS & PREOCCUPATIONS

  • Find out the possible objections you buyer would present in regards to product
  • What kind of preoccupation about buying or not
  • Anticipate doubts of buyer, prepare proper answers


PRODUCT DESCRIPTION

  • Create short product description sentence
  • Explain your buyer what do you want to sell it
  • Short and simple so the buyer does not have to think to understand


ELEVATOR PITCH

  • Prepare 1 minute speech to convince your buyer your solution resolves its needs
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